Agenda
(Tentative schedule — subject to change)
Sunday April 13
| 3:00 p.m. | Registration begins |
| 4:30 p.m. | Begin tours of CNN Studio |
| 6:30 p.m. | Opening reception at the hotel |
| 7:30 p.m. | Dinner on your own |
Monday April 14
| 8:00 a.m. | Breakfast and registration |
| 8:15 a.m. | Introductions and objectives |
| 8:30-10:00 a.m. | Media Panel |
| 10:00 a.m. | Break |
| 10:15-11:00 a.m. | Value of Media Relations |
| 11:00-11:45 a.m. | Controversial Issues |
| Noon | Lunch — Guest Speaker |
| 1:30-2:00 p.m. | What to Do When the Media Call |
| 2:00-3:00 p.m. | Lights, Camera, Action: Special Considerations for Broadcast; includes an exercise on how to do on-camera interview training |
| 3:00 p.m. | Break |
| 3:15-4:00 p.m. | "Event in a Box" and Organizing a Media Training |
| 4:00 p.m. | Roundtable Discussions |
| 4:45 p.m. | Wrap-up and Announcements |
| Dinner on your own |
Tuesday April 15
| 8:00 a.m. | Breakfast — Guest speaker |
| 9:15-10:00 a.m. | Animal Crisis: Real Examples from the Field |
| 10:00 a.m. | Break |
| 10:15 - 11:15 a.m. | Crisis Communications |
| 11:15 a.m. | Review and hand out media training jump drive and resources; go over any final questions/discussion |
| Noon | Adjourn |